Benefits of Email Marketing
You want to market your business, but offline advertising can be expensive and time-consuming. Email marketing, however, is exactly the opposite.
Whether you’re a local brick-and-mortar business or an online company, you can use email to send subscribers directly to your website or business for a speedy purchase. Email allows you to reach more people for less, and the return can be exponential. 72 percent of respondents to an Econsultancy survey in early 2011 described email’s return on investment as excellent or good.
In addition to providing a high return on investment, Email Marketing provides the tools so you don’t have to hire an expensive design firm or copywriter. And many parts of an email campaign are automated; it practically runs itself.
Here’s why businesses, nonprofits and agencies use us to manage their email marketing needs:
Industry-Leading Deliverability: They get your emails in the inbox, not junk folders, with deliverability rates exceeding 99 percent.
Expert Customer Support: You can contact our trained agents with any questions seven days a week. Toll-free phone and email support is available from 8a.m.-8p.m. ET Monday-Friday, and 9a.m.-5p.m. ET Saturday-Sunday live chat and email is available.
Easy to Use: Their Setup Wizard helps you set up your account in minutes! They also have an online Knowledge Base filled with FAQs, step-by-step guides and videos, a blog with marketing tips and free live webinars.
Secure and Reliable Systems: Your information is safe with Aweber, and your account is fully accessible 24/7. They own and operate all of the dedicated hardware resources.
First-Class Reputation: Since 1998, they have been managing and delivering email marketing campaigns for businesses around the world. In that time, they have established themselves as an industry leader.
As a customer, you have access to all their features including:
Email Newsletters and Autoresponders: You set the date and time you want your newsletter to be sent, and they’ll get it delivered. Autoresponders will be automatically delivered at the intervals specified.
Email and Web Form Templates: Choose from over 150 easy to customize templates that include single and multiple column designs. Create a beautiful web form in 3 simple steps with templates that match the emails, and start getting subscribers from your website.
Analytics: Find out who’s opening, clicking, downloading, buying… and who’s not. You can use this information to send broadcasts to specific groups.
Segmenting: Send targeted messages to subscribers based on shared behavior. This can be based on the information from analytics, the information gathered at sign up or information from their IP address.
Split Testing: Optimize your email marketing campaign by finding what works best through our A/B split testing feature. Test versions of your broadcasts and/or web forms and learn what brings in the best results.
Affiliate Program: Receive a check from them in the mail every month for referring others. There’s no cost to sign up, and they provide a recurring 30% commission on all active customers you’ve referred.
Apps: Extend the functionality of your account by using apps for Facebook, WordPress and more.
To learn more about great Email Marketing services or to help you get started with expert Email Marketing campaigns please contact us now.