How to build a successful business online?
Online Business Guide
Do you want to learn how to build a successful business online? Have you watched other online businesses startup and now grow into multimillion dollar companies online and want to learn how you too can generate income online? This article was written for those looking to learn about starting an online business and introducing our company and services as a great resource to help you succeed online.
Starting an online business
Starting an online business can be much easier than starting a traditional ‘brick and mortar’ business.
Traditional businesses can mean lots of start up costs, high commercial rents to pay, renovations to the commercial space you will occupy, as well as all kinds of other expenses you will have to pay before you even make a penny profit each month.
With an online business start up costs and the monthly business expenses can be a fraction of the cost of what it would take to open a brick and mortar business.
Here is a basic starting point of the things you will need to consider when starting a business:
Website theme design or Custom Web Design Service
Search Engine Optimization of your website
Advertising of your product or service
Email Marketing and Newsletter Software
Backup and security of your website and files
These are some of the essentials that you will need to run a successful business online.
Let’s break down each item briefly.
Choosing the right domain name – when starting an online business it is important that you select the right domain name. There is more to getting a great domain name for your business then just finding if it is available to register or not.
•Consideration is needed for words and terms that you will use in your domain name, and great caution in regard to trademark infringement is needed, as building a website or business with a trademarked name will surely mean a quick end to your online dreams of success.
•Are you starting an online business that can benefit from a brandable domain name or will a generic, keyword rich domain name work better?
•How much are you willing to pay for a great domain name?
Finding a great web hosting company is not as easy as you think. Sure you can always go with the big name companies, like blue host, or godaddy, however if your business is in need of managed web hosting services, with hosting experts ready to assist you with all of your hosting needs, then a managed hosting company can be the answer.
Big things to think about when it comes to website hosting are security, dependability, scalability, expert support and customer service and also the frequency that your website database and website files are backed up.
Within a few seconds most people make up their minds about whether or not they will stay on the website they have landed on simply by the looks of the website.
What good is a great website, with awesome products or services if no one will ever see them? SEO is an essential part of being successful online, especially if you are a small business or a start up with a limited budget. SEO can help your website compete with the millions of others online doing business. When done correctly, SEO can propel you to the top of the search engines and help keep you in front of potential customers when they are search for the products or services you provide.
You should plan to consistently dedicate either your time or percent of marketing budget to SEO.
You should always advertise your business. Period. Advertising will continue to keep your business in front of the people you wish to sell to. Even when your potential customers are not ready to purchase your products or services, the ever reminding marketing messages delivered thru your advertisements will keep you in their psyche.
Advertising is also a great way to deliver promotional offers, increase sales when sales are down, and Advertising is important as it helps to create awareness of the product or service in the market you want to serve.
Having a solid communication system in place is essential to building a successful business online, and email marketing is at the very core of online communication. From the first point of contact, to follow up promotional offers, to scheduled newsletters, email marketing and newsletter software are at the core of great online communication systems.
Email Marketing Software allows your company to create, send, and track your messages with ease and efficiency.
What is a Payment Gateway?
Connecting a payment application to the credit card processing networks is difficult, expensive and beyond the resources of most businesses. Instead, you can easily connect to the Authorize.Net Payment Gateway, which provides the complex infrastructure and security necessary to ensure secure, fast and reliable transactions.
Authorize.Net enables merchants to authorize, settle and manage credit card and electronic check transactions via Web sites, retail stores, mail order/telephone order (MOTO) call centers and mobile devices.
• Reputation You Can Trust – More merchants trust Authorize.Net than any other payment gateway to manage their payment transactions securely and reliably.
• Easy to Integrate – Authorize.Net offers several methods for linking Web sites to the payment gateway. Online merchants can choose the method that best suits their business needs. Retail merchants integrate to the payment gateway via third-party POS solutions.
• Free Customer Support – Customer satisfaction is our number one priority. That’s why we provide free customer support via toll-free telephone, e-mail and online chat. Representatives are available Monday through Friday, 5 AM to 5 PM Pacific time (closed major holidays).
• Scalability – Authorize.Net provides valuable solutions for cost-conscious merchants. If your business needs change, you can transition to the CyberSource Advanced service for enterprise-volume processing, international payments, advanced risk management services, and more.
Website Back Up Service
Backup your website and files – Backup fast. Backup often. Restore with ease.
With a great web hosting backup service provider, you get automated backup and storage for your database and web files, with super-fast restoration if needed.
• Protect your business. Safeguard the files that power your website and applications.
• Save money. Reduce your storage costs by up to 20x, compared to traditional backups.
• Focus on your business. You should set the schedule and then just receive the actual files, or a notification that the backup was successful.
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns.
Web analytics provides information about the number of visitors to a website and the number of page views, as well as how those visitors navigated thru your website while they were there.
One of the best free web analytics is Google Analytics. Want to find information on all the new product releases? Have a question about a feature you’ve used for years? Look to Google Analytics to provide a comprehensive set of best practices, techniques, and how-to’s to make the most out of your measurement planning.
(For help setting up a FREE Google Analytics account and integrating it into your website please call or email us now.)
With Google Analytics you can see how many people are on your site right now, where they came from, and what they’re viewing. With real-time reporting, you’ll know which new content is popular, how much traffic today’s new promotion is driving to your site, and which tweets and blog posts draw the best results.
So in this post we covered some of the most important things you need to consider when starting an online business. For more free business tips and resources feel free to check out all of our other posts and guides here on 10Tier.com
If you would like to setup a time to speak with one of our online business experts and see how we can help you start and grow a successful online business please email us or call us at 1-800-543-1276 now.
Since 2004 we have helped over 1000 people start or grow their business online!