Content Is King
You have heard that content is king, well actually keyword-rich content is king. What good is creating the greatest content in the world and offer the best services online if nobody can find it. If your home based internet marketing business is going to be successful, you’ve got to be seen. And in order to be seen you must have keyword-rich content to drive traffic to your site!
The importance of Keyword Research
Keyword research doesn’t mean guessing which keywords sound good or that you think will rank high in the search engines. Successful internet marketing businesses know keyword research is a must.
There are many free keyword tools out there, and of course google has some of the best keyword tools available. So do your research and find the right keywords! Once you find the right keywords, the next step is to…
Use Your Keyword In Your Domain
If possible, purchase a domain name that incorporates one of your profitable keywords. This usually costs less than $10 a year and will boost your rankings in the search engines enormously.
So you have some great keywords, not what?
Well get to backlinking!
Backlinks Are The Life Blood Of Your Site
Don’t just take my word for it. Ask anybody who’s running a successful home based internet marketing business. Without backlinks, your site doesn’t exist. So why are backlinks important, and how do you get them?
When the search engines see a link from a site to your site, they count that as a vote for your site. If you have many backlinks, then the search engines see your site as an important one. They then rank your site higher in the listings.
So how do you get backlinks? There are several ways, actually. One of the most popular is to write articles, submit them to article submission sites while including a link to your site in the author resource box. Write enough of these, and you’ll have an abundance of quality backlinks to your site.
Another way is to bookmark your site. There are hundreds of social bookmarking sites online, many of whom have a very high page ranking. By the way, the higher the page rank, the more valuable the link coming from that page.
These are just a few ideas to keep in mind when marketing your home based internet marketing business. They’re not difficult, but ignoring them might just mean failure.
The old saying still holds true. Content is king. But having the wrong content can easily de-thrown you!