Facebook Crack Down on Photos With URLs and Click-Bait Headlines
Facebook has announced an update to its News Feed feature to diminish what the site calls “click-baiting.” If you are like most other businesses or promoters on Facebook, this post is an important one to pay attention to as it could affect your face book page and posts.
On August 25th Khalid El-Arini, Research Scientist and Joyce Tang, Product Specialist from Facebook stated:
Today we’re announcing some improvements to News Feed to help people find the posts and links from publishers that are most interesting and relevant, and to continue to weed out stories that people frequently tell us are spammy and that they don’t want to see. We’re making two updates, the first to reduce click-baiting headlines, and the second to help people see links shared on Facebook in the best format.
They go on to describe what Click-Baiting is here:
But in summary, if you want to know if this will affect your Facebook page here is the answer right from Facebook:
A small set of publishers who are frequently posting links with click-bait headlines that many people don’t spend time reading after they click through may see their distribution decrease in the next few months. We’re making these changes to ensure that click-bait content does not drown out the things that people really want to see on Facebook.
So if you are a publisher that engages in click-baiting it would be wise to discontinue this practice effectively immediately! And if you are a business owner that hires a social media marketing company, or individual you should make sure that they are in compliance with all of the Facebook marketing rules and policies.
Having the right social media marketing team managing your social media accounts is critical to your online social media success!