Keyword Research- The Google Keyword Planner
Keyword research is discovering or identifying popular words and phrases or known as the “keywords” that people use or type into search engines like Google, YouTube, and Bing. These keywords are inserted strategically to different content to appear higher on a search engine.
Keyword research as a technique has been a core task and a fundamental practice in Search Engine Optimization (SEO). SEO refers to digital marketers’ work of increasing quantity and quality of traffic or page visits on developing a website.
Digital marketers use this technique as their first step to better understand how high the demand is for certain words to be used in writing their contents. Keyword research, being their compass, offers them directions on building optimization efforts in competing for the terms in organic search results. It also helps them not only on where they will go but also on determining whether something is not progressing. In terms of figuring out their audience, keyword research has been the best tool. It is because the keywords also determine what the customers are looking for.
Google Keyword Planner As A Keyword Research Tool
In writing content, digital marketers first create a good list of keywords related to their topic. Afterward, they determine if the keywords are popular in the search engine results pages (SERPS). This is the time that a keyword research tool comes into place. By entering the keyword on the research tool, the result will be about how popular the keyword is and how it will rank in the search engines. The next thing is they try to analyze the difficulty of how the keywords rank on the SERPs. Today, a number of keyword research tools are found on the internet. And one of these is the Google Keyword Planner.
Once known as the Google Keyword Tool, Google Keyword Planner has been one of the accurate, reliable, and most accessible keyword research tools used by digital marketers and SEOs on the internet since then. Compared to most other keyword research tools, the information obtained from here comes the right way from Google. Google Keyword Planner is a great tool to discover many keywords to be used in creating content or campaigns. It also shows how searches of the keywords have changed depending on the time-frame. Suggested bid estimates are also displayed to help a digital marketer manage his or her budget.
Functions Of Google Keyword Planner
A digital marketer or a person needs to understand and be informed about the basic functions that a Google Keyword Planner can offer to the keyword research process. These functions involve discovering new keywords and getting search volume and forecast.
- Look for keywords. In this function, Google Keyword Planner will give a digital marketer or a person an idea about the keywords that he or she can use in writing content. It will be easier to advertise a product or service through these keywords and reach people who are interested in buying it. Therefore, this is the digital marketer’s starting point in gaining insights and opportunities on the possible customers and audiences.
- Get search volume and forecast. On the other hand, this function refers to the search volume and historical metrics used for the keywords that digital marketer uses. This is where the insights about the estimated volume of clicks and impressions that a keyword can receive for a specific number of days. Estimated costs per click or CPC and some other metrics are indicated here.
Uses In The Keyword Research Process
With the best functions of Google Keyword Planner, it can be used in different areas. It is considered as a flexible tool with a lot of uses. It can be maximized in Search Engine Optimization (SEO) and Pay-Per-Click or PPC campaigns used by digital marketers worldwide.
- For Search Engine Optimization (SEO). Google Keyword Planner is a powerful SEO tool to look for keywords and a metric of how the keywords rank up to search engines. SEOs use this tool to launch campaigns in finding the terms that people use. They also get opportunities from the metrics that the planner gives. They can figure out what is the best keyword to market in their content.
- For Pay-Per-Click (PPC). In terms of giving a forecast, Google Keyword Planner is also the best tool. Through the hive of data that the planner gives, a digital marketer can control the campaign performance. This helps in making informed decisions in marketing.
Limitations Of The Tool
With all of these functions and uses of Google Keyword Planner as a tool for keyword research in SEO and PPC campaigns, it can be regarded as the best one out there. However, it also has limitations.
There were critiques that its average monthly search volume is sometimes not correct. This keyword research tool uses rounded averages instead of looking at the exact number of data. There were also complaints about missing keywords when finding terms.
However, Google Ads has been investigating these issues that are said to be the tool’s limitations.
Google Keyword Planner may have limitations, but it still has the best features that are free to use. It is packed with accessible features that cannot be obtained from other keyword research tools. It can never be underestimated because it gives vital insights and big opportunities to get more audiences beneficial for effective marketing. Its data come straight from the world’s top search engine, which is Google. Therefore, big investors, consumers, and ordinary people can be convinced easily.
Google Keyword Planner is indeed a powerful tool. It gives every digital marketer and a person the accurate information to make the best decisions for every campaign and create content today.